Camilla Barnard, champion of all things oaty and purveyor of some very fine breakfast foods, got together with packaging guru Tessa Stuart to talk to us about the challenges of packaging… what messages does it send out, how does it behave on the shelf, does it grab you and do you grab it? For a start-up company, your packaging may be the only marketing tool you have...

Camilla Barnard is a co-founder of Rude Health which she runs with husband Nick, that well-known ranter on the food circuit. Tessa Stuart is the marketing and branding consultant who designs the packaging for Rude Health products.

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